gedankentank.tumblr.com
Hi, I'm Matthias • I love music, a good laugh and a new pair of sneakers • I hate people who take life seriously • I craft interfaces and experiences with passion • You're looking at a backup of my thoughts. This tank is full of random things I witness and enjoy • Stay hungry. Stay foolish. Never settle.
random •
archive •
music •
work
24. September 2008 • 22h
Wario Land: Shake It!
This is awesome advertising. I really want this game now.
This ad is foxy!
2. November 2008 • 10h
Soviet union tv commercial. I guess these guys were ahead of their time :-) (via MilkShake)
14. June 2009 • 18h
27. September 2009 • 19h
I cannot believe Microsoft is serious about this video and the approach to get customers to do Windows 7 launch parties.
I think the people who did this campaign have a wrong idea of how social media is working and most importantly how human beings like to party.
Printing out “host notes” with instructions for party activities?! Wtf? Have you ever been to a party with an instruction list? I think an instuction list is actually the opposite of a party.
Bad copying of crowd-sourced marketing approaches initiated by community-driven Open Source projects like the Mozilla Foundation can be really embarrassing for companies like Microsoft.
People spread the word for things they love, things they can participate in, things that are honest.
You cannot reach that point with professional actors simulating a party and telling you what to do in order to have a good time with a list of party instructions.
Honesty and authenticity are important again.
(via chris_faller)
